Video advertising emphasized Hey Harper’s unique brand strengths — from lifestyle-driven visuals to bold community appeal — making it easier for consumers to connect with the jewelry’s story and style.
Context
With 324K Instagram followers, Hey Harper thrives on social engagement. The video ads I produced focused on making the brand memorable in crowded feeds. By leaning into consistent visuals, clear storytelling, and aspirational tones, the content helped consumers recall the brand at the moment of purchase.
Strong creative alignment ensures Hey Harper stays top-of-mind when audiences think about jewelry, fashion, or lifestyle content.
Details
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Overview
The objective was to create video campaigns that differentiate Hey Harper while deepening connections with its community. By presenting the jewelry as part of an everyday yet elevated lifestyle, the ads positioned the brand as both fashion-forward and relatable.
Challenge
In a saturated market, simply showcasing jewelry wasn’t enough. The challenge was to develop a visual style that balanced trend-driven storytelling with consistent branding.
The solution required integrating fast-paced cuts, lifestyle settings, and subtle product highlights that made the videos feel native to Instagram while still standing apart.
Solution
The campaigns highlighted multiple touchpoints where audiences interact with the brand: social media feeds, reels, paid ads, and website banners. Each placement was designed for consistency and cohesion, ensuring that every impression carried the same Hey Harper tone.
- Strong branding can create a sense of community among users
- Effective product branding goes beyond functionality and connects with consumers on an emotional level
- Continuously monitor brand performance and customer perceptions
Results
The project demonstrated how effective video storytelling can be for large social audiences. The campaigns contributed to higher engagement rates, improved recall, and shareable brand moments that strengthened Hey Harper’s Instagram presence.
Brand growth is an ongoing process — these ads showed how strategic creative work can evolve with trends while maintaining authenticity. Aligning values with audience desires ensures that Hey Harper’s brand remains strong and relevant over time.
