Video advertising emphasized Cry Baby Wax’s bold identity — blending fun, relatable beauty rituals with modern lifestyle appeal — making it easier for audiences to connect with the brand’s story and style.
Context
With a rapidly growing digital presence, Cry Baby Wax has built a loyal community of beauty-conscious followers. Through the campaigns I directed, the brand’s Instagram profile grew to 29.3K followers, while TikTok surged to 10K followers. The content focused on clean visuals, aspirational yet playful storytelling, and relatable tones that made the brand unforgettable across feeds.
Strong creative alignment ensured Cry Baby Wax stayed top-of-mind when people thought about everyday beauty routines, self-care, and lifestyle inspiration.
Details
Time Frame:
Role:
Video Ad Creator
UI/UX Visual Support
Involvement:
Storyboarding
Editing, Social Growth Execution
Overview
The goal was to create campaigns that not only showcased Cry Baby Wax’s products but also positioned the brand as an essential part of modern beauty routines. By presenting waxing as approachable, stylish, and empowering, the ads deepened audience connection while driving follower growth.
Challenge
In a competitive beauty market, product visuals alone weren’t enough. The challenge was to craft a brand identity that balanced trend-driven social storytelling with consistent branding.
The solution integrated lifestyle-driven visuals, fast-paced edits, and authentic moments that resonated with audiences while feeling native to social platforms.
Solution
The campaigns highlighted every digital touchpoint — from Instagram reels and TikTok content to website visuals and ads. Each carried a cohesive design and tone, ensuring Cry Baby Wax’s identity remained recognizable and impactful.
Strong branding created a sense of community among followers. Effective storytelling went beyond product functionality, emotionally connecting with the audience while driving measurable growth.
- Strong branding can create a sense of community among users
- Effective product branding goes beyond functionality and connects with consumers on an emotional level
- Ongoing monitoring keeps brand performance aligned with audience desires
Results
The campaigns demonstrated how powerful creative storytelling and consistent execution can be in beauty branding. Cry Baby Wax not only achieved significant Instagram and TikTok growth but also cultivated stronger engagement, better recall, and a vibrant online community.
By aligning creative strategy with customer values, Cry Baby Wax continues to evolve with trends while remaining authentic, modern, and unforgettable.
